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Home-based care companies are using franchising to expand, but industry executives say growth depends on finding suitable owners and providing sustained training and operational support. Newer franchise locations at Solenvia Caregivers are still licensing and onboarding and have not yet generated revenue.
Home-based care companies are turning to franchising to expand into new markets, while executives interviewed by Home Health Care News say the model’s success depends on screening owners carefully and supporting them through launch and beyond. At Solenvia Caregivers, two new franchise locations remain in licensing and onboarding and have not yet generated revenue, illustrating that signing agreements is not the same as operating a mature business.
Solenvia, based in Middletown, Massachusetts, signed its first franchise agreement in August to expand into Florida and a second in Fairfield County, Connecticut, in mid-October. The company appointed Justin Brady vice president of franchise operations in September. His responsibilities include onboarding, training and franchisee support, as well as refining the caregiver scheduling model. Brady told HHCN that most of Solenvia’s revenue still comes from company-owned operations.
Solenvia CEO Bryan Dylewski described franchising as a way to scale its non-medical services, which include personal, hourly, live-in and overnight care. He said owner-operators can bring local commitment to the business. That is the company’s rationale, not evidence yet that its new franchise locations are profitable: both are still preparing to open and have not brought in revenue.
More established systems cited by HHCN emphasize preparation and ongoing guidance. Right at Home provides prospective owners education about its franchise disclosure document, followed by onboarding and pre-opening training during the six months before a location opens. It then offers coaching and operational guidance during the 10-year franchise agreement. Home Helpers Home Care says it uses a development team to assess fit and assigns a support team to new owners for at least their first two years.
Growth Depends on Owner Support
Franchising offers home-care providers a way to expand through independent operators, while franchisees gain access to an established brand, training and operating resources. The arrangement also carries obligations: operators pay an upfront fee and continuing royalties, and Home Helpers franchisees contribute an additional 1% to 2% of revenue to a national marketing, advertising and branding fund, according to CEO Emma Dickison.
The model’s stakes extend beyond the companies’ growth plans. Home-based care providers serve older adults and others who may need help with daily activities, so inconsistent operations can affect both customers and a brand’s reputation. Executives told HHCN that selecting owners who can follow the model and providing meaningful support are central to maintaining consistency across locations. Those comments describe the companies’ approach; the report does not provide comparative performance data showing that franchised locations achieve better outcomes.
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From Established Networks to New Entrants
The franchise model allows a company, the franchisor, to license its brand and business system to an independent operator, the franchisee. In home care, established networks and newer entrants are pursuing that structure. Home Helpers, headquartered in Blue Ash, Ohio, offers personal care and Alzheimer’s and dementia care and operates across 409 locations in 40 states. RiverGlade Capital acquired the company in 2021.
Right at Home, based in Omaha, Nebraska, reports more than 750 locations across the United States, Canada, the United Kingdom, Australia and Ireland. By contrast, Home Halo, based in Greenwood Village, Colorado, shifted to franchising in late 2025; it provides home care in eight states. Solenvia’s recent agreements are part of its move into franchising, with its Florida agreement marking its first expansion into that state.
The source report presents franchising as a strategy with potential benefits and risks: fees and royalties can create revenue for franchisors, and franchisees may draw on established resources. But gaps in planning or weak support can create confusion and make a brand less competitive, according to industry experts interviewed by HHCN.
““We’re looking for individuals who have a heart for the mission, but also have the desire and the skill to come in and embrace our model.””
— Emma Dickison, president and CEO of Home Helpers Home Care, speaking to Home Health Care News
New Locations Have Yet to Open
Solenvia’s two announced franchise locations remain in licensing and onboarding, and the source report does not give opening dates, expected revenue or targets for their performance. It also does not report whether the locations have secured the required staffing or how quickly they will begin serving clients.
The report describes the training and support offered by Right at Home and Home Helpers, but it does not provide financial results that compare franchise locations with company-owned operations or establish the returns franchisees can expect. The terms of individual agreements beyond the details described, including the full costs and local operating conditions, are not provided in the source material.
Licensing and Launch Milestones
The immediate next step for Solenvia’s Florida and Fairfield County sites is to complete licensing and onboarding before opening and serving clients. The source report does not state when either location is expected to launch. Brady’s remit includes franchisee training and support, while the company says it is refining its caregiver scheduling model as it builds the franchise operation.
For prospective operators, the next steps are typically review of the franchise disclosure document, assessment of the business model and preparation for launch. Right at Home describes a six-month pre-opening training period, while Home Helpers says its assigned support continues for at least two years for new owners. Whether newer franchise systems can reproduce that support at scale remains to be seen.
Key Questions
What is the development in home-based care franchising?
Providers including Solenvia Caregivers and Home Halo are pursuing or expanding franchise models. A Home Health Care News report says industry executives view owner selection, training and ongoing operational support as key parts of that strategy.
Are Solenvia’s new franchise locations already operating?
No. According to the report, its Florida and Fairfield County locations are still in licensing and onboarding and have not yet generated revenue.
How does a home-care franchise generally work?
A franchisor licenses its brand and business system to an independent operator. The franchisee typically pays an initial fee and ongoing royalties; specific terms vary by agreement.
What support do established providers say they offer?
Right at Home describes education on its franchise disclosure document, six months of pre-opening training, and ongoing coaching during a 10-year agreement. Home Helpers says new owners receive an assigned support team for at least their first two years.
Do the reported figures show that franchising is more profitable?
No. The report gives examples of franchise networks and describes company support practices, but it does not provide comparative financial data establishing that franchising is more profitable than company-owned operations.
Source: rss
